Tuesday, 15 March 2016

Retail Marketing at Missguided

I recently went to the Trafford Centre to scout for some new clothes, as I felt like revamping my style a little bit, and I wandered into selfridges totally forgetting that one of my favorite online shops now has a segment in there. It was Missguided! It was highly exposed in Selfridges therefore you were able to get a good view of the majority of clothes hanging there. As obviously due to the fact that the style of the clothes is what I normally go for it instantly caught my eye, making sure they had the top and most popular trends at the front on a variation of different height platforms. The bright colours and variation of different textures and materials of both clothing and the actual display itself caused me to be intrigued and therefore found myself wandering around the clothes. The three main pieces of clothing that were on display consisted of slightly different styles/lengths of the same pieces ie tops and skirts (as they were grouped together)  therefore it was appealing to everyone's slightly different style/taste. The display also contained several different textures which was pleasing to the eye which persuaded me to go and touch the garments. Suddenly you find yourself being pulled in by the sight of gorgeous tops or dresses. Additionally this display supported the rule of three, as three different items were exposed at different heights.
In conclusion  this display was very successful as it did actually persuade me to buy something from the cleverly placed garments with the different aspects gripping me and pulling me in to dig deeper through the various different rails.

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